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Loony661

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I don't think Amsoil is catering to regular folks with any of their products. As a boutique oil company my best guess is that Amsoil has cultivated a solid following that keeps them in business and they don't feel it's worth it to try and capture more of the market. I would venture a "guess" that upscaling operations has a slew of problems and costs that may or may not be worth it. I watched a friend of mine setup his small tree service and he had to orient his approach so that he wasn't trying to compete with the enormous tree services in the area because upscaling would have been so incredibly costly. Even if you're very good it can be easier and more profitable to keep your business smaller.
Amsoil grows by roughly 8% annually.
 

MtnHaul

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Amsoil grows by roughly 8% annually.
8% of what though? Sales? Share of the market? Profits?
If a business accounts for 4% of a given market and grows by 8% annually then 8% of 4% ain't much. I have no idea what share of any market Amsoil has.
 

MtnHaul

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I would assume he’s talking about gross annual sales
Seems likely. But even then I'd be interested to know whether that was sales in terms of revenue or units sold. It's certainly possible to increase revenue without actually selling more.

I run Amsoil in a couple transmissions and transfer cases, so I'm helping them all I can!
 

FederalQ

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I run Amsoil in a couple transmissions and transfer cases, so I'm helping them all I can!
That’s where the high cost can be of benefit by safely extending the drain service intervals because internal combustion does not take place there.
 

bwalker

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8% of what though? Sales? Share of the market? Profits?
If a business accounts for 4% of a given market and grows by 8% annually then 8% of 4% ain't much. I have no idea what share of any market Amsoil has.
Amsoils market share of the overall lubricants market is miniscule.
I work for a small refiner that runs two refineries and markets a full line of lubricants. I bet we outsell Amsoil 10:1. I would also bet that our lube business is a very small fraction of what Shell, Mobil or Chevron does.
 
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