I don't think Amsoil is catering to regular folks with any of their products. As a boutique oil company my best guess is that Amsoil has cultivated a solid following that keeps them in business and they don't feel it's worth it to try and capture more of the market. I would venture a "guess" that upscaling operations has a slew of problems and costs that may or may not be worth it. I watched a friend of mine setup his small tree service and he had to orient his approach so that he wasn't trying to compete with the enormous tree services in the area because upscaling would have been so incredibly costly. Even if you're very good it can be easier and more profitable to keep your business smaller.