Them Germans are very good and engineering and making quality stuff.......... not so good at world domination, but I like the saws!
Off topic but sort of relevant, I have an early WW2 German Mauser rifle with all matching numbers and the original stamps etc.
The workmanship and quality of that thing astounds me every time I pick it up.
Sit it next to a modern mass produced rifle with all the plastic bits made in china and screwed together and it really scared me where everything is going when it comes to quality.
Its the same with almost everything.
I think Stihl are more expensive because they have THE name!
Also their Orange is brighter and more attractive. Don't laugh at that..... it's a very serious marketing ploy used by many brands. Bright colors attract people to subconsciously think that the product is superior due to the color of its packaging
Think Coke-a-Cola, McDonalds, Hungry Jacks, Caterpillar etc. They all use bright red and yellow in their advertising because it grabs peoples attention.
I also think Stihl advertise more. When i think Stihl I think the slogan of "Keeps on keeping on". I couldn't tell you if Husqvarna have an advertising slogan because I just dont recall a real lot of advertising from them.
Things like this combine to build brand loyalty which allows them to charge more because people will just go buy a Stihl if they want a saw.
Also, If you want a new car, most people will go take a few different makes out for a test drive to see what they like best.
When you go to buy a new saw, you look at the pretty new saws hanging on the wall and the salesman helps you choose one if you dont know what you want.
I would say it would be a rare event that a shop lets you try the new saw in timber and then smile as you say your off the the Husqvarna dealer to try one of theirs to see what you like best.
That brings us back to brand loyalty. NOt everyone, but most people will start with one or the other, and when they upgrade or replace or add to the collection because they joined a chainsaw forum, they will go back to what they know.
I am a Stihl boy. I started out with Stihl's because I grew up with Stihl gear in my dads shed and its what I knew.
I am however not a brand loyalist and have been doing a lot of looking at the Husqvarna websites.
The issue is, where does a bloke go to "try one out" to see if he likes the feel and balance of the saw without having to buy one.
I tend to just stick with all Stihl so everything is compatible, and I like the brighter orange