That is the main reason I bought it, it looked the same with the basic same specs as offered in the box stores, except $600+ cheaper. Different decals and colors and that is about it. Same with the "Champion" style log splitters. I have noticed everyone is now copying the Ryobi electric log splitter, which was a superior design, but, they cheap it out like Dirty Hands. Though the current reviews on HD seem to indicate it might now be the same as Dirty Hands and just painted a different color because the approval ratings and stars ahve gone way down the last two years.
Sort of like buying a battery, when you get down to it, only six (or so) battery companies in America.