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EFSM

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We don't stop playing because we grow old, we grow old because we stop playing.

I'm 35, and have played with LEGO bricks every week at least briefly since I was 6. (I've also worked at The LEGO Group since I was 19 so...)
I see you capitalize LEGO like it’s an acronym. What’s the story behind the name?
 

Jazzlesaurus

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I see you capitalize LEGO like it’s an acronym. What’s the story behind the name?
I’ve been through brand compliance training a bunch of times. The lawyers like us to capitalize it because it uniquely identifies it as a brand and product helping to avoid the qtip/bandaid issue where a brand becomes synonymous with a product in the eyes of the law. Critical to retaining IP rights. (I’m not a lawyer.)

JazzleSAURUS came from my buddies and I playing battlefield 2 forever ago. Nicknames mixed with dinosaur nonsense. Still a kid at heart.
 

EFSM

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The lawyers like us to capitalize it because it uniquely identifies it as a brand and product helping to avoid the qtip/bandaid issue where a brand becomes synonymous with a product in the eyes of the law.
To the entrepreneurs and their lawyers: Rejoice if a brand you make becomes a common noun. That means you were super successful.
 

Jazzlesaurus

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To the entrepreneurs and their lawyers: Rejoice if a brand you make becomes a common noun. That means you were super successful.
Wildly successful.

I started in Customer Service and we'd get people saying things like 'I'm missing a LEGO from my megabloks set' all the time. That's part of what really got the lawyers going.
 
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