Parts tree has a multiplier in their system; they are always more expensive. And don't have much real time inventory either. Same for Jack's.
Legit prices are $250 for the case and $245 for the crank if bought separately. These short blocks are "kits" sort of like the wrap handle thing. Some of the reasoning is that most dealers are unwilling or unable to split and rebuild bottom ends, and are unable to do warranty work. These make that more possible and at the same time allow Husky to simply warranty the bottom end and not get stuck doing a product replacement.
They are also offering short blocks for some blowers and trimmers, so there is a general move towards "service kits" to make life easier for everyone.