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Well, that's not quite what I meant, but many times its true. The ads that are scams will have real nice pics that are somewhat blurry because they have been copied/the size reduced and they usually have an email that's in a picture. With the bronco add it seems they are doing things a bit different since there was no email in the pictures.
One thing that many of the scammers have been doing for a while is using local numbers in their ads, I'm not sure how they get them(maybe spoofed), but I've seen it a lot more in the last couple yrs and it makes it harder to spot a bad ad.
Usually the biggest red flag is an extremely low asking price and a Gmail only contact. My pieced together 88 f150 is worth more than that mint broncos asking price.