I have seen this on a few bars but only after a year or so of use. For this to happen so suddenly is unusual. I hate to blame the chain, but it is on one side of the bar only.
Your method of bucking with a log roll over in between is common. But, cutting up might be inferior to merely cutting down and in between the kerfs of the original down cut. These can usually be seen after the roll over, and I can usually sight the bar position unless the log is truly mammoth. Up cutting always kind of gives me the creeps and I try to do that only on an initial cut, such as a tree limb, to avoid pinch.
I have figured out a way of bucking big logs without a roll over, but that entails several cuts or finding portions of the log that are above ground. The ground is still the enemy of any sharp chain.